The Story

For 16 years I was the CEO of a Swedish company that produces and markets footwear and clothing. Last summer I decided to leave the security of a steady employment to devote myself fully to realizing this dream. What once started with an inability to get up an icy hill in the Alps and a rough idea sketch on a napkin, is finally ready to be brought to market. I have worked extensively with several different engineers to perfect the Gripforce technology, and put a lot of my earnings and even more of my time, into development. After 12 years, and seven generations of prototypes, the R&D phase is complete and we are ready for manufacturing. My team and I are very passionate about the mission of helping people stay safe in the winter…

The Technology

Gripforce is a dual-purpose boot that is as safe to wear on glistening ice as it is on hardwood floor. With a convertible sole and retractable studs, the patented Gripforce technology can transform a boot into an ice cleat in less than a second, simply, with the flip of a switch. This advanced functionality is disguised on the inside of the sole, creating a discreet boot tailored for every, and any, occasion. A Nordic innovation, engineered from our unwavering expertise of extreme weather conditions.